Digital Marketing Executive

At Kuubiik, we are looking for energetic, motivated and full-rounded marketers to join one of the fastest-growing companies in Singapore. As a Digital Marketing Executive, you will be working with Kuubiik’s clients, drive unique and amazing marketing campaigns, brainstorm fun concepts and ideas, and be part of a growing team.

As with any fast-moving company, opportunities like these could open doors to quick-career progression and leading roles.

Responsibilities

• Develops digital marketing strategy by studying economic indicators, identifying customers and their current and future needs, and monitoring the competition.
• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights, and optimizes spending and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize the user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
• Identifies critical conversion points and drop off points and optimizes user funnels.

Requirements

• Bachelor’s or master’s degree in marketing or a related field
• 5 years experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints